有朋友自央视来
中央电视台总部大楼由雷姆·库哈斯和奥雷·舍人带领大都会建筑事务所(OMA)所设计。中央电视台总部大楼表面是以不规则几何图案的玻璃幕墙组成,视觉冲击力巨大。玻璃幕墙不仅有自重轻,施工便利的优点,其反光性能更能使建筑与周围风景有机地结合在一起。
来头果然不小,为了更好的展示其强悍的视觉冲击力,再发几张图感受一下。
央视大楼
主要的思路还是从其造型入手,央视大楼的外形相对来说属于异型的结构形态,在提炼其形状时需要注意的就是化繁为简,把外形中最醒目最有代表性的特征提取出来。
先将央视大楼的最主要的轮廓概括出来,左右两边不需要保持完全对称的形式,尽量保持一定的比例关系,设计需要用设计的形式表达才更具备平面的美感。
The structure of the tower's connecting sections, which borrows from bridge-building techniques, is 11 stories high in the air, including a cantilever that extends 75 metres, with no support at the front
将文案信息放置于画面中,通过对比形式强化层级之间的表现力。
当然英文也可以置换成日文,最后进行色彩的搭配,我这里分别用了两套不同的色彩方案进行搭配。
The structure of the CCTV headquarters is composed of a number of irregular diamond fishing mesh metal scaffolding after careful calculation.
The structure of the CCTV headquarters is composed of a number of irregular diamond fishing mesh metal scaffolding after careful calculation.
千举万变
其道一也 >
Logo meaning speed, dynamic, gentle, energetic
The name NIKE, in western eyes is very auspicious, and easy to read and remember, can call very loud. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, representing speed as well as movement and softness.
从运动鞋本身上提取色彩,利用红色与蓝色进行色相对比,体现更加动感碰撞的感觉,时尚而有活力。
Nike company's Nike logo, design is a small hook, modeling simple and powerful, urgent as lightning, let a person think of using Nike sporting goods after the speed and explosive power.
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